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This is the campaign we launched for the new cinematic TV of Philips: Cinema 21:9. The world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format used by directors. The idea is an epic ‘frozen moment’ where cops and robbers have a shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.
It’s incredibly cool, go check the website: http://www.cinema.philips.com.
***AWARDS***
Cannes – Grand Prix, ADCN, BTAA, Epica, EuroBest, Spin Award, Webby Award, FWA – site of the day at the FWA.





