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Centraal Beheer Achmea is world-famous for its funny “Even Apeldoorn bellen” (Just call us) commercials. In honor of Centraal Beheer Achmea’s 100th birthday and the 25th year of their iconic campaign, we helped them celebrate by creating a site for Even Apeldoorn Bellen Studios. Because each of their 49 commercials are mini-movies, the site has a movie theme. Next to the site we developed a gadget for the social network Hyves called the Special Guest Studio. It allows you to play a role in one of the ‘Even Apeldoorn bellen’ commercials and invite your friends to the premiere. They can comment on your acting performance and make one of their own. Go and give it a try.

Check out the “Even Apeldoorn bellen studios” website: fun.centraalbeheer.nl.

Agency: Tribal DDB
Production: MediaMonks

Website:

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Hyves gadget:

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Campaign posters:

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Comments

  • Patrick Wijnhoven on 2.09.2010 11:33

  • Hoi Massimo,

    Ik ben freelance art director en destijds heb ik de \\\’fun\\\’site bedacht samen met copywriter Pascal Boogaert. Vervolgens reed Karst Tates door Apeldoorn en kwam het van de site even niet zeg maar. Maar inmiddels gelukkig wel. Ik stuur je deze mail om te zeggen dat ik het er echt geweldig uit vind zien. Iedereen kan zien dat je er ontzettend veel aandacht aan hebt besteed. Echt heel tof.

    Groeten,
    Patrick

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