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“Waar Zijn We Mee Bezig” (What The Hell Are We Doing) is the new campaign of Achmea. During this campagne Achmea show their part as a large social player in society seriously. Achmea wants to position itself as an organisation from the people, for the people and shows her best side to society. A company who have the knowledge of what’s going on in the Dutch society and because of that they put all the social issues puts on the agenda.

Motto of this campaign: “You can call them a idealist, you can call them a unrealistic. But those how doesn’t believe in anything, won’t change things”.

Check the site www.waarzijnwemeebezig.nl for more info.

Comments

  • Sythe on 18.08.2008 15:16
  • Hey Massimo,

    Echt heel nice dit!

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