Philips: Cinema 21:9

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Philips – Tribal DDB Amsterdam – Stink Digital

This is the award winning campaign we launched for the new cinematic TV of Philips: Cinema 21:9. The world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format used by directors. The idea is an epic ‘frozen moment’ where cops and robbers have a shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.

Initial design concepts were done in Amsterdam, and the microsite was designed and built with Stinkdigital in London.