INPES Free or Not?
INPES – DDB Paris – MediaMonks
Did you know that 50% of the people who start smoking on a younger age, will smoke their entire life? Our goal was to make young people aware of this danger of smoking. Through the timebox on the site, we wanted young people to experience that within a year you can change your life a lot. However there is one thing you can’t change: once you start smoking it is nearly impossible to stop. You donʼt believe this? Than test yourself at the website.