GMC Sierra Incredible Thinking
GMC – Digitas LBi – MediaMonks
The mantra for the GMC 2014 Sierra is ‘Incredible Thinking’. Indeed, the stories behind the revolutionized designs of the 2014 pickup are incredibly innovative. From submarine steel and fighter-jet inspired interfaces to noise-cancelling technologies inspired by helicopters, all were used in the actual design of the Sierra and also in the website.
Ever since the start of the project, it felt only natural to revolutionize the design of the website as much as the design of the car itself. We therefore developed a scrolling site experience for the campaign; embodying the innovative, professional, and remarkable feel of the vehicle.
The stories behind the truck’s new design were far too inspirational to just be diminished to technical specifications and accessories. From submarine, to fighter yet to helicopter, all deserved the opportunity to be explored in more than a single, straightforward page.