Drive the TLX

Drive the TLX

Acura – Mullen – MediaMonks

The Acura TLX isn’t a showoff luxury sedan. It’s a performance sedan, unpretentious, edgy, fun. So how do we persuade skeptics that Acura has built a truly thrilling car? Prove it. Make the car the star and tell the truth: We built the car we’ve always wanted. We invented thrills to our standards. With first-of-its-kind performance technologies, including Super Handling All-Wheel Drive™, the TLX was designed to create an adrenaline rush like no other.

The All-New 2015 Acura TLX: It’s That Kind of Thrill.

Unlock the thrill of the all-new 2015 Acura TLX in augmented reality. Explore key high-performance features like P-AWS and SH-AWD. Then play a virtual TLX driving game where the more precisely you steer, the more stunts you’ll unlock!

Credits

Client: Acura
Agency: Mullen (Los Angeles)
Concept: Patricio Berrios Lobos
Art-Direction: Patricio Berrios Lobos, Massimo Meijer
Design: Patricio Berrios Lobos, Massimo Meijer
Production: MediaMonks

Awards

Fun follows function in this AR app that lets you explore the features of the new TLX. Lean forward for an interactive demonstration of Acura’s trademarked technologies and take the TLX for a spin on your desk and therefor this mobile app picked up an FWA – mobile of the day award.