Chevrolet – Spark Social Drive
Chevrolet – McCann Commonwealth (Milan) – MediaMonks
Take the Chevrolet Spark for a spin through your very own personalized Social City. Power past ‘Picture Park’ and turn on to ‘Timeline Square’, as your life unfolds in real-time 3D with generative architecture and animations.
The Chevrolet Spark is presented as the car that fits your life better than any other, as it is quick and small and fits perfect in city life. A simple truth that became Spark Social City, the perfect place for the Spark to zip around. Social City is uniquely yours as it creates neighborhoods based on your social highlights, from pictures to posts, and tweets to timelines. This makes you able to twist and turn the car throughout the lanes of your life.
Social City lives as a Youtube branded channel, integrating Facebook Connect in some never-before-seen ways. Your social data is rendered in real-time 3D, creating a fully traversable city that lets you reminisce and remember. The algorithms behind the website make sure that your city is populated with cherished highlights. Our city is not just one-way traffic either, as it ties in closely with social channels to share and spread your social city moments.